Launch Workshop of


"National Youth Readership Survey, 2009"



Sponsored by 

National Book Trust, India


18th  May, 2009 

Conference Hall III, 

India International Centre, Annexe, New Delhi




A Brief Note on Study

Photographs - Advisory Committee Meeting

Presentation on Study

Photographs - Launch Workshop-Photographs

Biography - Advisory Committee Members





National Council of Applied Economic Research (NCAER) is carrying out a study "National Youth Readership Study 2009", sponsored by National Book Trust, India to investigate the reading habits and preferences of Indian youth, motivations behind reading, and their attitudes towards reading.

The study would take into account a number of parameters - including geographical location, occupation, age, sex, education, social status, socio-economic profile - to objectively understand the various determinants of reading habits and behaviour among youth. We believe that the outcome of this study will also be helpful in understanding the role and perception of Indian youth in nation building process, keeping in mind the advantages of demographic dividend.

In terms of coverage, the target is to collect primary information on various issues pertaining to the reading habits from about 35,000 youth (13-35 years) covering the length and breadth of the country. We envisage that the study would take about a year to complete.

The First Advisory Committee Meeting for National Youth Readership Survey, 2009 was held on May 14, 2009 at Committee Room, NCAER