The report is based on a survey of 30,200 respondents spread over 29 states and union territories.
NCAER queried respondents on their awareness levels regarding rights, policyholders’ protection, types of insurance products and benefits of insurance. The study also generated a socio-economic profile of insured and uninsured population. In studying the aggregate data, we were able to identify distinct indicator-based segments, and compared how different segments perceive insurance differently.

The intention of this report is to inform various insurers regarding the range and complexity of insurance awareness issues. The report will equip insurance companies with a ready reference to the fundamental aspects of business. The aim of this report is to reach those with limited knowledge of insurance and to provide a comprehensive picture of the awareness scenario across the country.